Refugee Empowerment Center Identity
This identity was completed over the course of an internship at Oxide Design Co in Summer 2015. The Refugee Empowerment Center is an Omaha-based refugee resettlement agency that provides refugees with educational resources, and helps refugees find employment and housing.
A logo based on the refugees’ original artwork
The floral icon that serves as the core of the logo is based directly on original artwork made by refugees themselves, and symbolizes the growth and blossoming the Refugee Empowerment Center strives to facilitate in the lives of those they serve. The varying kinds of plants and leaves in the design represent the diversity that is integral to the organization, both in the individuals they serve, as well as in the services they provide.
A vibrant, textile-inspired palette was designed to reflect the diversity of the population that the Center serves and the cultural backgrounds represented by the refugees.
The Refugee Empowerment Center's staff received an information sheet detailing the rationale behind the design to facilitate the transition to an updated brand identity.
Business card design
Oxide Design Co. provided the Refugee Empowerment Center with new business cards which featured the logo in a “stamped” configuration that extended beyond the trim edge of the cards.
Oxide Design Co. also developed a vehicle wrap that featured the logo in a repeating pattern, showing the mark’s ability to be used as an abstract graphic element.