1851 Coffee & Roastery Identity

1851 Coffee & Roastery is a Florida-based coffeehouse that specializes in house roasted, direct-trade coffee beans and speciality teas. For this branding project, the goal was to match 1851's attention to detail in their coffee with the same attention to detail in their design materials, and to elevate the organization's identity to be competitive on both local and regional scales. 

 
 
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A completely custom wordmark

Custom lettering was used to create Eighteen Fifty-One's elegant wordmark. The hyphen between the last two words evokes the steam and heat of a fresh cup of coffee. 

 
 
 Above: Finished workmark design  Below: Letterform drawings

Above: Finished workmark design

Below: Letterform drawings


 

Package design

Each of Eighteen Fifty-One's roast styles come in a simple, recognizable package that reflects the integrity of the product and the ethical trade practices used by the coffeehouse.