Advanced Lighting & Audio Identity
Advanced Lighting & Audio is a lighting and audio service provider based in Olathe, KS. Their mission is to provide high quality home improvement to clients seeking to upgrade to fully automated lighting and audio systems.
The logo communicates the two primary service areas of the company: lighting and audio. Bright yellow-orange is employed as a nod to the home improvement and construction industries, while elegant typography and clear, clean lines evoke a tech-oriented modernity.
Inside the "A" shape, the negative space forms a lightbulb, highlighting the company's expertise in the area of home lighting.
The vertical lines that compose the body of the "A" shape are inspired by audio waveforms, highlighting the company's expertise in the area of home audio.
Business card design
The business card design utilizes a simple, legible presentation of information on one side, and a clear, white reversal of the logo on the other.
As a further exploration of the visual identity, Filament imagined a new iteration of Advanced Lighting & Audio's website featuring a simple navigation with an emphasis on large scale images and highly legible text. The potential site not only functioned as an access point between clients and personnel, it also acted as a portfolio of case studies for the business and visual showcase of past work.
Like any company that provides services directly at their clients' homes, communicating trustworthiness and professionalism was extremely important for Advanced Lighting & Audio's visual identity. Continuing the visual exploration of the brand identity, Filament conceived a further potential application in the form of a service van livery.