Advanced Lighting & Audio Identity
Advanced Lighting & Audio is a lighting and audio specialist based in Olathe, KS. Their mission is to provide high quality home improvement to clients seeking to upgrade to fully automated lighting and audio systems.
The logo clearly communicates the two primary service areas of the company: lighting and audio. Bright yellow-orange is employed as a nod to the home improvement and construction industries, while elegant typography and clear, clean lines evoke a tech-oriented modernity.
Inside the "A" shape, the negative space forms a lightbulb, highlighting the company's expertise in the area of home lighting.
The vertical lines that compose the "A" shape are inspired by audio waveforms, highlighting the company's expertise in the area of home audio.
Business card design
The business card design followed naturally from the logo, with a simple, legible presentation of information on one side, and a clear, white reversal of the logo on the other.
Advanced Lighting & Audio's website features simple navigation with an emphasis on large scale images and highly legible text. The site not only functions as an access point between clients and personnel, it also acts a portfolio of case studies for the business and a powerful visual showcase of past work.
Like any company that provides services directly at their clients' homes, communicating trustworthiness and professionalism was extremely important for Advanced Lighting & Audio's visual identity. Perhaps the most important consideration in this area was the design of the service vehicle livery. The van's high visibility on public roads, and direct contact with customers at their residence made this design a key aspect of Advanced Lighting & Audio's brand execution.